MOTHER

Since its founding in 2010, the denim label Mother has stood for casual L.A. Style. The designers behind the label, Tim Kaeding and Lela Tillem bring a lot of experience in denim: Kaeding used to design for 7 for all Mankind, Tillem worked for Citizens of Humanity. Their specialty: impossibly soft denim materials and modern, figure-flattering fits. Mother's collections are inspired by the playful, cheerful aesthetic of the 1970s, but always embrace current trends. Fans of the label include Rihanna, Alessandra Ambrosio and Jessica Alba.